The Iconoclast, essentially the rethink of the Ethics top deck by the new standards got an upgrade. The deck now has two sizes: 55 cm for the tinies and 58 cm version for the bigfoots. This robust deck is gem of the genius engineering; keeps the weight but becomes stronger and ready to ride with the wider wheels.
Ethic DTC was founded by Kevin Demay in France. Kevin originally designed whole ranges of products in the scooter industry for leading companies then decided to start his own brand. If design, riding, manufacturing or cost comes to mind, Ethic strives to ensure fair prices and top quality.